Showing posts from August, 2020

Why creatives can pivot naturally

 It's a funny little word. Angular, yet cute. Deceptively cute in that the pivot requires strength, dexterity, balance and practice, or at least seriously trusting your instincts.

 It comes from the 12th century Old French word for hinge pin. A hinge pin is essential for opening doors. Open doors allow opportunity, light, fresh air, interaction; closed doors allow quiet, privacy, protection. Just think of all the movement and opportunity that humble pin allowed. Later, that pivot took on different and more robust roles and became a mechanical term for a pin on which a wheel or other object turns.
 The word expanded as a figurative term in the early 19th century to describe a turning point, that on which some matter hinges or depends, and was so adopted by the language of the stock market, business, and politics. As a military and sports term (what would basketball be without the pivot?), it refers to the human body as a central turning point.

 In the last dozen